Formulation
Where chemistry becomes identity. We collaborate with the world’s leading raw-material suppliers and innovation labs to develop clean, luxurious, high-performance formulas tailored to each founder’s vision.
BEHIND THE WORLD’S MOST COVETED BEAUTY LAUNCHES, THERE’S A SINGLE ENGINE AT WORK — SYNERGY.
Founded by Jose Lora — an Afro-Latino creator and executive with 30+ years shaping the global fragrance and cosmetics industry — Synergy Media Productions unites world-class mastery in formulation, design, manufacturing, marketing, and brand incubation.
Our expertise is built on decades of contributions to some of the most influential beauty houses in the world: Victoria’s Secret, La Mer, MAC, Jo Malone, Bath & Body Works, Aveda, Estée Lauder, and dozens more.
Today, we partner with artists, creators, athletes, and cultural leaders to transform influence into enduring brands with global reach.
From the first spark of an idea to the moment a consumer holds the product in their hands — we build the engine that makes it possible.
We don’t just build products. We build brands that last.
Brand Background
Over Three Decades of Proven Expertise
For more than 30 years, I’ve led product development, fragrance creation, and global brand building for some of the most influential companies in the beauty industry. That expertise now lives at the core of every brand we create at SYNERGY.
Our team is composed of industry veterans—specialists, innovators, and leaders who are the best at what they do—bringing world-class craftsmanship and execution to every project we take on.
I created Synergy because I wanted to build the kind of company I never saw growing up — one that believes minority stories are powerful, valuable, and worth investing in.
Over the years, I’ve seen how many influential voices and cultural leaders carry extraordinary presence, yet lack the right partner to help transform that influence into a lasting brand. Synergy was built to change that.
We are not a standard industry engine. We take the time to understand who our founders are — their voice, their identity, their truth — and we build brands that reflect them with clarity and intention.
At Synergy, decades of expertise in fragrance, beauty, and personal care come together to honor each founder’s story and bring it to the world at its strongest.
— José Lora
Our Process
The Pillars of Our Brand Building
At Synergy Media Productions, no two brands are ever created the same. Every idea, every founder, and every cultural spark demands its own path — and our process is built to honor that individuality from the very first conversation.
Our team is composed of industry veterans who work with unwavering precision to translate the vision of every brand head with clarity, artistry, and intention. We take the time to understand their voice, their world, and the emotional truth behind their story — ensuring it’s reflected in every formula, design decision, campaign, and customer experience.
Below are the pillars that guide how we craft, shape, and scale every brand we build:
Design
The visual language of the brand. Through sketching, prototyping, 3D modeling, packaging development, and storytelling, we translate a founder’s essence into a design system that is culturally resonant and instantly recognizable.
Manufacturing
Precision at every scale. Our global network of manufacturing partners ensures that every product — from pilot batch to full retail production — meets the highest standards of quality, efficacy, and safety.
Marketing & Storytelling
Narratives that move culture. We craft the voice, visuals, and strategic world of every brand, developing campaigns, content, and storytelling that connect emotionally and build long-term affinity.
Delivery & Growth
From our hands to your customers. We manage fulfillment, distribution, logistics, retail strategy, and expansion — guiding each brand through launch, scaling, and long-term growth opportunities with intention.
The Result
A BRAND WORTHY OF YOUR NAME — crafted to honor what makes it powerful: your unique identity.
Every decision, every detail, and every expression of the brand reflects the truth of who you are and the story only you can tell.
Contact
Contact Us
We work exclusively with select partners & invited talent. Accepting inquiries by referral or qualified partners only.
Ready to build?
Prefer email? Reach us at info@synmediapro.com.
